Coming Wednesday: Fashionista.com

From this morning's Page Six:

DEALBREAKER blogger Elizabeth Spiers is expanding her empire. In addition to a site for lawyers, today Spiers' Dead Horse Media is launching a fashion gossip blog called Fashionista.com that will be written by Faran Krentcil, who started Imaginary Socialite. Spiers says, "It'll be part industry gossip, part consumer-oriented product recommendations and recurring features like 'Deal or No Deal,' where people duke it out over whether an item is worth the price."

Actually, it's launching on Wednesday. (It was scheduled for Monday when they talked to me.)

This will be our first consumer site and Faran's been plugging away on it for over a month now while we found a suitable domain name. We were going to call it Size Zero, but with the money the owners wanted for SizeZero.com, I could have started my own hedge fund. (They insist that GoogleAdSense is making them SO MUCH MONEY off of search that they'd be stupid to sell it for anything less than the GDP of a small Eastern European country. Riiiiight.)

Blog Expansion [Page Six]

Posted by Elizabeth Spiers at January 22, 2007 9:41 AM