The Tao of Steve [Jobs]

My Fast Company column for October is out now. The subject: Apple and Steve Jobs--the latter of whom just got subpeonaed yesterday, but I didn't talk about backdating because I think Jobs is pretty much in the clear on that one. Instead I talked about why I keep buying Apple products even though they consistently fall apart on me well before their ostensible expiration dates:

And yet I keep buying Apple products. I could blame myself for continuing this sort of irrational behavior, which is particularly irresponsible when you consider that a computer is a professional necessity. I need it to do important things such as adding an aquarium with little pixelated fish to my Facebook profile and sending fake David Hasselhoff sightings to Gawker.com. But I don't blame myself, because that would be unpleasant. So I blame Steve Jobs, who has seduced me into buying his sleek machines, even if their delicate organs seem to fail with alarming regularity, like the beautiful consumptive heroines in Victorian novels. Steve...is the human incarnation of the average Apple product: He's good-looking, he overpromises, and he's notoriously temperamental.

The Tao of Steve [Fast Company]