Fast Company, February: This Column Contains No Transfats

My Fast Company column for February is up now. You can read it here. It's about the health-ification of junk food brands. In the interest of research, various "healthy" junk foods were consumed in the making of said column:

I bought something at Whole Foods last week called Laura's Wholesome Junk Food Chocolate X-Treme Fudge Bite-lettes. I was willing to forgive the spelling of "extreme" here as if it preceded a dirt-bike competition, but the "bite-lettes" tasted so bad that I had to chase them with a Dove Organic chocolate bar, the medicinal aftertaste of which only disappeared after the consumption of a handful of Ferrara Pan Red Hots, which are, according to the packaging, a "fat-free food." ... Certainly, it's possible to find and highlight the healthy aspects of nearly anything (arsenic: cholesterol and fat free!).

Devil's Food [Fast Company]