We're moving to a two-column layout shortly (based partially on the layout of this site, which I redesigned a few months ago) so I really can't mock, but is that seriously a 32 pt hed? **
Maybe Gawker's audience is older that I thought.
** Not really. But it looks that way on an 800 px screen.
NOW WITH: Magazine Cover Graphics Nearly As Large As Actual Covers!™

DealBreaker has a fairly affluent audience (mean income: $200,000; 12% make $2,000,000 +) but the numbers may be higher than we thought. Apparently, Warren Buffett reads DealBreaker. Or has one of his assistants read it to him. Or maybe was just Googling himself and stumbled upon it.
At any rate, we did a story last week titled "Is Warren Buffett Going to Hell?" (a direct SPY ripoff) where we had various theologians analyze Buffett's comments about giving money away, getting into heaven, and the relationship between the two. Late last week, Buffett responded.
I suppose this puts the new mean income of DB readers at ~ $4.6 million.
The weekend before last, my friends Stacy and Simon (below) got married in a beautiful ceremony in Chelsea.

The lovely bride asked me to post the text of my toast from the dinner afterwards. So here it is:
I met Stacy several years ago at a Duke alumni function--probably the only one either of us has attended before or since. I'm been tempted on many occasions to send Duke a thank-you note because meeting Stacy has made the $130,000, incessant questions about the Duke lacrosse team and perpetual phone calls from alumni fundraisers with their frighteningly formidable ability to find me anywhere no matter how many times I move (if Osama bin Laden were a Duke grad, they'd have found him immediately) entirely worth it.
Now, this may come as a complete shock to many of you, but Stacy is famous on the Internet. I could just stop right there and leave the rest to your imaginations, but out of respect for bride and groom, I'll continue. Many of Stacy's close friends (including me) keep online journals called wherein we post our unsolicited opinions/general ramblings/descriptions of what we had for lunch for the entire world to read. In this strange world of blogging, Stacy is known as Stacy No-Blog. She is known as Stacy No-Blog because millions of Internet readers find it completely inconceivable that someone as smart and funny as Stacy is insists on continuing to deprive us all of her opinions, ramblings, and lunch. (Stacy, despite her wit and intelligence, doesn't have what it takes to be a blogger: extreme narcissism.)
If you Google "Stacy NoBlog", you'll find numerous party photos of Stacy in various states of happiness and inebriation. One such photo was taken in December of '04 at a party some of our friends threw. The party was a fake office party and part of a monthly DJ set our friends call "No Data." If the photo had been captioned, it would have said "Stacy NoBlog and unidentifiable English bloke." In it, Stacy and the unidentified English bloke, Simon, were perfectly silhouetted against a fake Powerpoint presentation titled "Favorite Types of Donuts". They had just met for the first time.

The photo was stunningly appropriate for two reasons. First, it was cheesily and unwittingly romantic. (Upon seeing the photo, I immediately sent Stacy an email suggesting that it bore a striking resemblance to the couples silhouetted in front of sunsets on the cover of every album in the "Greatest Love Songs of the 70s and 80s" series.)
Second, it was funny. When I think of time spent with Stacy and Simon, I think of it as being marked with joy and laughter. They're incredibly witty people and both take great pleasure in making their friends laugh. It's fitting, then, that their first moments together were captured in an atmosphere infused with humor and joy, two qualities they bring to all those who are lucky enough to know them. If you want to see the photo, you can probably find it by Googling "Stacy No-Blog." That's S-T-A-C-Y-N-O-B-L-O-G.
If Stacy had a blog, you could probably find it there. But she doesn't. As a result, I've been forced to imagine what Stacy's blog would be like if she had one. Herewith, the entry for December 23, 2004 - the day after she met Simon:

Stacy and Simon, we love you and we wish you all the best.
Silhouette photo above shamelessly stolen from Dennis's blog.
Well, it looks like Gawker Media ended their deal with Yahoo(!). That doesn't really surprise me, but not because as Nick implies, Gawker's so edgy and Yahoo's so boring and mass market. It doesn't surprise me because you couldn't find the Gawker content on Yahoo if you wanted to. It's so heavily buried that you have to be in precisely the right place at the right time to stumble upon it, and if you're that far into the bowels of the site, chances are you're the type of person who's already reading Gawker. So it doesn't make sense to go the trouble of packaging existing content in a Yahoo!-friendly way (which is part of the deal) if no one's going to see it.
But I suppose "we're too edgy for The Man" has a nicer ring to it.
It's also noted that Gawker's plastering Gizmodo with more AdSense links and PSFK worries that we can "Expect this and every other blog network wannabe to follow suit, like, tomorrow." Maybe. But it only makes sense if the text ads aren't going to cannibalize your higher-CPM display ads. I took AdSense links completely off DealBreaker's home page because they made the site look cheap, which effectively lowers our CPMs. It may be less of a problem for Gawker Media because their CPMs are much lower than ours, but it makes more sense for us to lose the AdSense links and not risk potential cannibalization of our display ads and/or brand dilution.

